A million details make up your story. Leverage the right ones in your voice and visual identity.

I cut through the clutter with laser focus to pinpoint exactly the pieces that will craft a story that sells. Customers buy with their hearts… let’s give them a tug that drives them to you again and again.

Together, we will build a compelling visual brand design, positioning and voice that aligns with your unique perspective.

One that weaves your message together with tailor-made, pixel-perfect visual elements that are personal, powerful and highly effective.

You walk away from The Zoo with a polished strategy and impeccable visual details that attract the people that will appreciate your particular variety of awesome.

If you appreciate details, a good laugh and a stiff drink, you’ll be right at home here. Welcome to the zoo.

I work with creative businesses all over the country, as well as in my own backyard of the Triad of North Carolina, including photographers, retail boutiques, bakeries, cafes, breweries, interior designers, coaches, health and wellness professionals, film editors, bloggers and anyone else ready to take their business to the next level.

  • I was blown away at every step of the process, beginning with her Branding Workbook homework. The questions she asked went so much deeper than simply the look of my business. She takes you through your vision for the future of your business. I feel like she really created a look and feel that will grow with me as my business transitions into a new market. My rebranding with The Branding Zoo was one of the best investments I have EVER made for my company.

    Tori Stauffer Tori Stauffer Photography
  • It is really great to have someone not just to work their design magic but who understands the big picture of building a sustainable creative solo business and can help me work through my positioning and process at the same time.

    Leslie Atkins Potion Post
  • Katie made my rebranding and new website fun and doable! She was so easy to work with and had so many great ideas that the task became an exciting adventure.

    Sara Brennan Whitebox Photo
  • Katie was the first person I found who truly understood my vision and could put into words what I wanted my brand to be like.

    Amy Marchant Serellum
  • Katie’s style was right in line with my tastes, and she was so very easy to work with, even through my picky antics. I am so thankful for her creative ideas and her classy and fun style.

    Rae Barnes Rae Barnes Photography
  • Katie listened carefully to our needs and created a number of outstanding choices. The result was perfect: A brand that represents Polliwogs’ history and its future.

    Blythe Barton Polliwogs Children’s Boutique
  • Katie provides a level of professionalism and creativity that parallels large studios. She kept me on top of the project and always exceeded our deadlines, provided ample information, and was just a joy to work with!

    Sarah-Margaret Church Just Be
  • There was never a question about the quality of our product versus our competition, but that quality wasn’t coming across in our branding and packaging design. Katie’s fun and bright design was just what we needed to stand out, and now our packaging is worthy of our product.

    Claudia Johnson Beyond Creations
  • Katie is a branding mogul. I knew she was had great design aesthetics and artistry, but her understanding of marketing and using design to reach your target client is the real deal and separates her from the self-taught graphic designer.

    Courtney Potter The Birth Collective
  • I was really hesitant to spend money on branding at first, but this is the best investment I’ve ever made. And the process was so easy!

    Suzanne Smith Crazy Blonde Life